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About Doextra CRM Solutions

Doextra is a software consulting firm that helps companies leverage technology to improve sales, service, marketing automation, and operational effectiveness. We specialize in custom CRM solutions featuring Salesforce and the Force.com platform. You will see from our leadership below that we are experts working with the Sales Cloud, Service Cloud, Application Cloud, and Communities.

With over 500 successful CRM implementations, we are recognized for our experience and expertise across the Midwest and Mid-Atlantic regions. Doextra annually ranks in the top 10% of all Salesforce partners based on metrics for revenue contribution, customer satisfaction, and technical certifications.

One of the most common questions we get asked is, “How do you pronounce Doextra? Do-extra? Dex-tra?” We don’t mind what you call us, as long as you call us!

Experienced CRM Consulting Services

Our Leadership

Brad Williams

Brad Williams

President and Owner

Brad has over 25 years of business development experience with a focus in the technology sector. As the President and Owner of Doextra CRM Solutions, he has expanded the company and its staff to provide consulting services to a variety of industries, including the financial sector, associations and nonprofits, manufacturing, and media.
Sharon Hopkins

Sharon Hopkins

Senior Vice President, CRM Solutions Architect, Owner

Sharon has been leading CRM projects for more than 15 years with a focus on the application of Salesforce CRM solutions and technologies that transform both for- and not-for-profit organizations. She offers a unique combination of business management acumen, entrepreneurial instincts, and technology expertise to guarantee the success of every project.
Adam Soyer

Adam Soyer

Senior CRM Solution Architect, Strategic Account Executive, Owner

Adam is an instrumental partner to his clients, with 20 years of CRM implementation experience.  His expertise lies predominantly in the Financial Services industry, and he excels in communicating technical solutions in a business language.  Adam identifies problems for the organizations he consults with, establishes strategic solutions, and is a catalyst for change.

Jeremy Moore

Jeremy Moore

Senior CRM Solution Architect, Strategic Account Executive, Owner

Jeremy consults in a variety of vertical markets for Doextra’s domestic and international clients. Specializing in implementations for Fortune 500 enterprises, his broad experience as a Business Applications Architect and Consultant, has helped clients with complex initiatives, data migration requirements, business process redesigns, and legacy system integration.

Christina Roder

Christina Roder

VP of Sales and Marketing

Christina leads sales and marketing efforts for the organization, in addition to directly guiding clients to transformational growth through the implementation of the Salesforce platform.  She joined Doextra with 15 years of sales management and business operations leadership.  Christina’s experience includes establishing an insurance call center, a business owner coaching department, and a technology consulting sales division. 

Heidi Perez

Heidi Perez

VP of Professional Services

Heidi brings significant expertise in operations and development to our growing team as well as 10 years of Financial Services experience. She has experience in effectively growing organizations while ensuring financial strength and operating efficiency. Heidi is passionate about helping businesses and individuals achieve high levels of leadership and operational excellence.